Understand
Start with the business, the audience and the decision you need to make. Share useful context and any fixed requirements.
HOW WE WORK
Good work has a clear thread.
A shared understanding at the start. Thoughtful decisions along the way. A useful handover at the end.
Define
Agree the creative question, the deliverables, responsibilities and how feedback will work. Clear scope gives good work room to happen.
Develop
Explore a direction, discuss the rationale and refine the selected work. Keep the audience and purpose in view throughout.
Deliver
Prepare the agreed files and handover notes. Discuss usage, implementation and what ongoing support may be useful.
Discovery and the first conversation
The first conversation starts with your objectives, audience and constraints. Share what you know about the offer, competing choices and earlier activity. Questions at this stage help separate confirmed information from assumptions. The format, any preparation and commercial arrangements for discovery should be agreed before that work starts.
We outline the proposed service areas—positioning, campaign strategy, creative development, content systems, channel planning and measurement planning—and flag which are relevant to your brief. You leave with a clear picture of what a collaboration would involve and what information we will need before any work begins.
- Current positioning and any brand guidelines you hold
- Audience insights, competitor notes and past campaign results
- Budget range and any hard deadlines or compliance requirements
- Key decision-makers and approval routes within your team
Scope agreement and what each side supplies
We draft a scope document that maps proposed services to deliverables, inputs required from you and the review stages. Client-supplied materials include brand assets, audience data, access to analytics and timely feedback; studio work covers research, strategy, creative concepts, content systems, channel and measurement plans. Ambiguities are resolved before production starts.
Change requests are logged and assessed against impact on timeline and cost. Minor adjustments within an agreed stage are handled without formal paperwork; anything that shifts objectives, adds deliverables or reorders priorities triggers a revised scope note. You approve each revision before we proceed, so there are no surprises.
- A written scope note listing services, deliverables and inputs
- A decision log recording approvals and change requests
- Named contacts for feedback and sign-off at each stage
- A shared folder for assets, drafts and final files
Creative direction and review stages
Creative direction translates the agreed strategy into concepts, messaging and visual language. We present options with rationale, not just aesthetics, so you can judge fit against positioning and channel needs. Review rounds focus on whether the work meets the brief, not endless tweaks; each round closes with a clear decision to approve, amend or redirect.
Measurement planning runs alongside creative so channels and content formats are chosen for trackable outcomes. You decide which metrics matter—awareness, engagement, leads or sales—and we align the creative to those signals. The review checklist confirms that every asset has a purpose, a destination and a way to be measured.
- Concept presentations with strategic rationale and channel fit
- Review checklist: brief alignment, audience resonance, trackability
- Decision log entry for each round: approve, amend or redirect
- Measurement plan linked to chosen creative formats and channels
Production and content systems
Production turns an approved direction into the assets named in the scope. Establish who supplies copy, design and any specialist media, which files need adaptation, and who approves the final versions. Where templates or publishing guidance are included, test them against the intended workflow before agreeing that the work is ready.
Channel planning specifies where each asset lives, how it is scheduled and who manages it. We confirm technical requirements, platform policies and access permissions before launch. If a channel or format proves unsuitable during production, we flag it early and propose alternatives rather than forcing a mismatch.
- Final asset list with formats, sizes and platform specs
- Content system files: templates, style notes and workflow guides
- Channel schedule with owners, publishing dates and access details
- Version log showing drafts, approvals and final releases
Handover and what follows
Handover should make the agreed work understandable to the people using it. The proposal can specify final exports, editable files, guidance and a walkthrough where useful. Check filenames, access, third-party licences and any outstanding dependencies. Use an agreed secure method for account access rather than placing credentials in a general asset folder.
Discuss any support needed after handover as a separate part of the scope. Name the questions it should cover and the people who will use it. Additional channels, new assets or optimisation may require a further proposal; neither ongoing availability nor unlimited revisions should be assumed from the website.
- Handover pack: files, credentials, notes and video recap
- Access handover for channels, analytics and publishing tools
- Content system walkthrough with your team present
- Optional follow-up scope for optimisation or expansion
Your working checklist
- Prepare brand assets, audience data and past campaign notes before the first call
- Confirm decision-makers and approval routes so feedback is timely
- Review the scope note and sign off before any creative work starts
- Log every change request and approve revisions before production
- Complete the review checklist at each stage: brief alignment, resonance, trackability
- Confirm channel specs, platform policies and access permissions before launch
- Attend the handover session and receive the pack with files, credentials and notes
Questions worth asking
What happens if we need changes after a stage is approved?
Describe the requested change and why it matters. Compare it with the agreed scope and review allowance. Changes to objectives, deliverables or production requirements may affect cost and timing; confirm those effects and approval before proceeding.
Do you guarantee delivery dates or unlimited revisions?
Dates, revision stages and handover requirements are agreed for the particular project. They depend on the scope, supplied materials and approvals. The website does not promise a fixed turnaround or unlimited revisions; ask for those arrangements to be made explicit in the proposal.
What is included in the handover pack?
The handover should contain the items listed in your proposal, such as final exports, agreed editable files and usage notes. A walkthrough can be discussed where it would help. File ownership, licensing and account access arrangements must be confirmed for the work being supplied.
Make the next conversation concrete.
Bring the questions this page raises, the materials you already have and the decisions you need help making. The brief planner turns those starting points into a document you can review and share.
Build your brief ↗