What needs to change?

USING YOUR BRIEF

A useful brief leaves room for questions.

The planner creates a starting document from your choices. It does not choose a final scope, estimate a fee or reserve a delivery date. Use the result to identify what is known and what still needs discussing. You can change the selections and generate another version before downloading.

Separate firm requirements from preferences. If a launch date, printer specification or existing brand rule is fixed, say why. If you are still choosing between options, mark the decision as open so it can be discussed as part of the scope.

Five details that help

1. The business or offer, described in your own words.
2. The audience and the action or understanding you want to encourage.
3. The materials you already have and who can approve their use.
4. The formats, channels or placements you know you need.
5. The decision-maker, dependencies and any dates to discuss.

After you prepare it

Review your campaign brief for accuracy before sharing it. The email button opens your own email application; it does not send anything from this website. If no email app is configured, copy the contact address and compose a message in your usual mail service. Use Download brief to keep the text file, since the page does not retain your answers after you leave.